Blog

Campaigns, data and sales knowledge

Articles on Google Ads, Meta Ads, ChatGPT Ads, analytics and brand safety - from a performance agency perspective.

ChatGPT Ads: what they are and how to start in 2026

Ads in ChatGPT reach customers while they ask questions before buying. Here is how they work and where to begin.

How to prepare your company for ChatGPT Ads: a step-by-step strategy

Being present in a new channel is not enough. Here is how to build a ChatGPT Ads strategy that drives enquiries, not only impressions.

5 min read ChatGPT Ads

Brand visibility in AI answers: how to get recommended by ChatGPT

Beyond paid ads, what matters is how AI assistants describe your company. Here is what influences that and how to improve it.

5 min read Agency & strategy

Creative agency or performance? How marketing agencies differ

Marketing agencies are not the same. Some focus on creative and brand, others on sales and data. Here is how to choose the model that fits your goal.

6 min read Agency & strategy

In 2026 a marketing agency must work like a software house

Clicking a few options in an ads panel is no longer enough. Results depend on data, integrations and technology.

6 min read Agency & strategy

How to choose a marketing agency in Wrocław: 10 questions before you sign

Choosing an agency is a months-long decision. Use this checklist with any agency in Wrocław and beyond.

7 min read Agency & strategy

One brand per industry in a territory. Why we work with exclusivity

We do not run campaigns for two competing companies in the same industry and area. Here is why and what clients gain.

4 min read Google & Meta Ads

How much does Google Ads cost in 2026 and what drives results

Google Ads cost is media budget plus management. Here is what shapes click price and how to make campaigns profitable.

6 min read Google & Meta Ads

TikTok Ads for business: when the channel drives sales

TikTok is no longer only teen entertainment. Here is when TikTok advertising makes sense and how to prepare creatives.

5 min read Analytics

GA4 demystified: what to measure so marketing pays off

Google Analytics 4 is the base for marketing decisions. Here are the events to set and how to read data that shows where customers come from.

6 min read Analytics

Meta Pixel and Conversions API: the base of strong Meta Ads

Meta’s algorithm learns from conversion data. Here is what the Meta Pixel is, why Conversions API matters and how to improve signal quality.

5 min read Analytics

Hotjar and heatmaps: see your site through the customer’s eyes

GA4 numbers say what happens. Heatmaps and session recordings show why. Here is how to use Hotjar to improve conversion.

5 min read Trends & content

Drone video in marketing: how aerial shots sell property, hotels and services

Aerial shots grab attention and show what you cannot see from the ground. Here is where to use them and what to watch for.

5 min read Trends & content

Marketing in 2026: less clicking, more data and trust

Automation and AI changed day-to-day marketing. Here is what creates advantage now and how to prepare your team.

6 min read Trends & content

Values in marketing: transparency, honesty and ownership of client budget

Behind every campaign are people and client money. Here are the values we work by and why they matter for results.

4 min read Brand protection

Brand safety online: how to protect your company from impersonation

Fake profiles, sites and ads using someone else’s brand are increasingly common. Here is how to protect yourself and what to do if it happens.

6 min read Brand protection

Unfair competition online: fake reviews, click fraud and other practices

Online rivalry can get dirty. Here are the most common practices and how to protect your company and campaigns.

6 min read Brand protection

Suspended Google or Meta ads account: what to do step by step

An ads account suspension can stop sales overnight. Here is how to calmly work through the appeal process.

5 min read