Who is really on TikTok
People of many ages use TikTok today, including adults with real spending power. The platform works well for building interest when the offer looks good in short video.
When TikTok Ads make the most sense
- products and services easy to show in action,
- ecommerce, beauty, travel, food and education,
- recruitment and employer branding,
- launches that need fast reach.
Creative comes first
On TikTok ads should feel native: vertical, dynamic, with a strong first seconds. Team-made or creator content works well, as do Spark Ads that boost organic posts.
Measure like other channels
The TikTok pixel, on-site events and acquisition-cost comparisons with Google and Meta show whether the channel pays.