Why GA4 is the foundation
Without analytics, campaigns run on gut feeling. GA4 shows where users come from, what they do on the site and which channels end in an enquiry or purchase.
What is worth measuring
- form submits and phone-number clicks,
- purchase and its value in a store,
- chat starts or email clicks,
- key steps such as selecting a unit on a development site.
Mark the most important ones as key events and send them to Google Ads.
Consent and Consent Mode
In the EU, measurement must respect user consent. A correctly implemented consent banner and Consent Mode v2 help stay compliant while keeping as much optimisation data as possible.
A report leadership understands
The best report answers simple questions: what a customer cost, which channel brought them and how much revenue they generated. Keep the rest for specialists.