Step 1. Customer question map
Collect questions from sales calls, emails, chat and reviews. Group them by decision stage: “is this for me”, “how much does it cost”, “why you”. Each group becomes a campaign theme and a page section.
Step 2. Answers that build trust
AI assistants reward concrete, useful content. On the landing page show price ranges or cost drivers, the cooperation process, timelines and client reviews. Fewer unknowns means more contacts.
Step 3. Consistency with Google and Meta
Customers rarely buy after one brand touch. They may see a ChatGPT ad, then search on Google, then decide after Instagram remarketing. Messages across channels should tell the same story.
Step 4. Measurement and budget decisions
- tag links with UTM parameters,
- set key events in GA4,
- compare customer acquisition cost, not click cost alone.
Only then should you scale the channel that proves itself.