Creative agency
Strengths include ideas, brand campaigns, visual identity and memorable content. It fits when a brand builds awareness, enters a market or rebrands.
Performance agency
The starting point is numbers: acquisition cost, ROAS, enquiries and sales. A performance agency optimises Google Ads, Meta Ads and newer channels like ChatGPT Ads daily, and is accountable for business results.
Specialists in selected industries
A third group combines performance with deep knowledge of industries such as real estate, premium services or ecommerce. They know the sales funnel, seasonality and ad restrictions, so they reach results faster.
How to choose
- if the goal is awareness, start with creative,
- if the goal is enquiries and sales, choose performance,
- if you operate in a demanding industry, look for specialists with that experience.
Best results come when creative and performance work together: ideas get fuel from data, and data shows which ideas to scale.