What brand impersonation looks like
Most often it is fake social profiles, lookalike websites or ads that use a company name to intercept customers. The result can be lost orders, confused clients and reputational damage.
How to protect yourself
- protect the company name as a trademark where possible,
- verify Meta profiles and Google Business Profile,
- monitor search results and ads on brand terms,
- secure account access with 2FA and limited permissions.
What to do if someone impersonates you
Collect evidence: screenshots, URLs and dates. Report the infringement on the platform using trademark or impersonation forms. In serious cases, talk to a lawyer.
Ads on your own brand
A campaign on branded search terms is a simple way to keep your official site first when customers look for you.