Why these questions matter
There are many marketing agencies in Wrocław and offers look similar at first glance. Differences show up later: reporting, account access and ownership of results.
Checklist
- Will ad accounts be owned by my company, with full access for me?
- Which metrics will you report: clicks or customer acquisition cost?
- How often do you optimise campaigns and who owns the work?
- Do you have experience in my industry?
- How do you measure conversions and will you help set up GA4?
- Do you work with my direct competitors in the same area?
- Who is my account owner and how fast do they respond?
- What does onboarding look like: audit, plan, forecast?
- What happens in an emergency, for example an account suspension?
- What are the exit terms?
What good answers look like
A solid agency answers specifically, shows a sample report and does not promise guaranteed rankings or results without analysis. Check Google reviews and Google Partner status too.