A new place where customers decide
More people start product research with an AI assistant, not a search engine. They ask about offers, prices, reviews and recommendations. In 2026 OpenAI began showing ads in ChatGPT, so brands can appear exactly when a need is being formed.
How ChatGPT Ads differ from Google Ads
In search, users type a few words. In ChatGPT they describe the situation in full sentences: budget, location, constraints and expectations. That richer context means the ad must answer a real problem, not just repeat a slogan.
- conversation context instead of a single keyword,
- users are usually further along in the decision,
- credibility and specifics beat loud slogans.
Where to start
First, write down the questions customers ask before buying. Sales and support hear them every day. Those questions become campaign themes and messages. Second, build a landing page that answers them better than competitors. Third, measure properly: without analytics it is hard to compare the channel with Google or Meta.
Who benefits most today
Industries with long consideration cycles win first: real estate, premium services, B2B, training and travel. There, talking to an AI assistant is already a natural step in the journey.