What Meta Pixel is
Meta Pixel is code on your site that sends Meta information about user actions: viewing an offer, adding to cart, submitting a form or purchasing. The algorithm then finds more people likely to do the same.
Why Conversions API
Some browser data never arrives because of blockers or privacy settings. Conversions API sends events from the server, so signals are fuller and campaigns more stable.
How to improve data quality
- set key events instead of tracking everything,
- connect Pixel with Conversions API and deduplicate events,
- respect privacy rules and user consent,
- check Event Match Quality in Events Manager regularly.
Business impact
Better data means better optimisation: lower acquisition cost and more relevant remarketing.