What the cost includes
A Google Ads campaign has two cost layers: media spend paid to Google and fees for account management. Budget depends on industry, competition and reach; management depends on scope.
What shapes click price
- auction competition for the keywords,
- Quality Score: ad and landing-page relevance,
- location and ad schedule,
- bidding strategy.
Effectiveness is not the cheapest click
The cheapest click is not always the cheapest customer. A strong campaign needs high-intent keywords, a fast page, reliable conversion tracking and daily optimisation. Only then can you control acquisition cost and grow ROAS.
How to plan a starter budget
With a smaller budget, start with one high-intent channel, usually Search. Once you have data, add Performance Max, remarketing or Meta Ads.